Breaking Release:

B2B Buyer Report 2025: The Untapped Power of Real-Time Data

Major disconnect between what buyers want and what sellers provide to be solved by real-time data integration.

Read these three stats:

73% of B2B buyers prefer to buy online.

85% of them experience frustrations when buying online.

75% of buyers would switch to a supplier who offered a better online buying experience.  

That last stat is critical. Buyers have one eye on the exit.  

Our report shows that these frustrations arise from online buying experiences that don’t center these three attributes: reliability, efficiency, and speed. 

Our report, published jointly with Sapio Research will detail:  

  • The state of the B2B buying industry
  • Buyer preferences and frustrations 
  • The antidote: the power of real-time data

Learn more about upcoming B2B trends and get ahead in 2025

State of B2B buying

Millennials and Gen Z are driving the push to online B2B purchasing
  • 71% of B2B buyers are millennials or Gen Z
  • 73% of ALL buyers prefer to buy online  
  • Reliability, efficiency, and speed are the key reasons for online ordering 
  • B2B sellers are at risk of providing miscalibrated online commerce solutions

B2B buyer frustrations

B2B buyers have one eye on the exits
  • 85% of buyers experience online ordering frustrations 
  • 75% would switch to suppliers who offer a better online buying experience 
  • Key frustrations all involve lack of information: lack of information for products, stock levels, delivery times, and prices 
  • Buyers want simpler shopping, sales support, real-time accuracy, and delivery information 

The power of real-time data

The solution to B2B buyers’ woes can be solved through real-time data integration
  • Real-time data integration gives buyers what they crave: information
  • By integrating business logic to online commerce, businesses provide real-time accuracy for stock levels, pricing, order tracking, as well as a unified online/offline experience 
  • Suppliers already have this data on hand; they only need to harness it  
  • Integrated online commerce provides the competitive edge in a landscape where 75% of buyers are willing to switch suppliers 

B2B buying has changed. Suppliers must keep up or fall behind the competition.

Discover how to meet the demands of the new generation of B2B buyers by harnessing the power of real-time data.