Finding what you need quickly and effortlessly can make or break a customer’s shopping experience. With search and discovery functionalities, Sana Commerce Cloud is designed to elevate user experience for the most seamless online journey possible.
Imagine the days when ordering supplies meant flipping through a thick, physical product catalog and making a phone call to place your order. It was time-consuming and often frustrating, especially when the information wasn’t easy to find. Now, picture a world where finding what you need is as simple as a few clicks. This ideal shopping experience is what Sana Commerce Cloud strives to provide through its progressive search and discovery functionalities. These features are designed to streamline the online shopping journey, making it not only efficient but also enjoyable.
What are search and discovery features?
Search and discovery features refer to functionalities implemented within Sana Commerce Cloud. They are aimed at enriching the user experience when navigating and exploring the web store. These features encompass various tools and techniques designed to facilitate efficient search queries and intuitive exploration of products or services offered.
These functionalities are crucial for providing a smooth and intuitive shopping experience, allowing buyers to quickly find the information or products they seek.
Let’s delve into the latest Search and Discovery features that set Sana Commerce Cloud apart, categorized into content search and product search.
Latest search and discovery releases
Let’s look deeper into the core features and benefits that set Sana Commerce Cloud apart, we split this into two categories: content search and product search.
Content search: Simplifying information access
In a B2B use case, a typical problem is figuring out where to host content like blogs, FAQ pages or news items. These types of resources are crucial to making the purchase decision. This information can also be often difficult to navigate to because most web stores host them on a separate “help” website.
Sana Commerce Cloud’s Content Search feature addresses this challenge. This feature lets these resources be found by typing terms into the search bar. By enhancing content findability and accessibility, eliminate the need for tedious navigation.
In the B2B world, finding relevant content such as blogs, FAQs, or news items can often be challenging. Take, for example, a procurement manager at a large manufacturing firm who needs to find specific product usage guidelines. Instead of navigating through multiple web pages or external help sites, Sana Commerce Cloud’s Content Search feature allows users to find these resources directly by typing keywords into the search bar.
This feature dramatically improves content findability and accessibility, reducing the time and effort required to locate important information. By integrating these resources into the main web store search, we eliminate the need for tedious navigation, ensuring a seamless experience.
Product search: Facet filter & preselection
In a sea of search results, relevance is key. SCC’s Facet Filter & Preselection feature ensures that buyers find precisely what they’re looking for by streamlining product search results based on specific criteria. The main benefit being how quickly buyers can find what they are looking for.
By eliminating endless sifting through irrelevant options or manual filtering, you create efficient, targeted results tailored to the user’s needs.
Imagine a busy purchasing manager trying to find specific components among thousands of products. With Sana Commerce Cloud’s Facet Filter & Preselection feature, the search process becomes significantly more efficient. This functionality allows users to filter search results based on specific criteria, ensuring they find exactly what they need quickly.
By eliminating the need to sift through irrelevant options, this feature enhances the user experience, making the search process targeted and efficient. Users can enjoy a streamlined journey, where the most relevant products are presented promptly, improving satisfaction, and reducing frustration.
Benefits of search and discovery features:
Content Search
Improved customer experience
By reducing the level of complexity for the buyer, the content search feature creates a smoother experience. This improves loyalty, customer satisfaction and results in repeated orders.
Consider a scenario where a customer frequently returns to your store because they can easily find detailed product guides and usage tips. This ease of access leads to higher customer satisfaction and loyalty, resulting in repeat orders.
Improved access to information
Streamlined access to relevant content enhances user satisfaction and loyalty. By increasing the possibility for buyers to find the content you created, you improve the flow of information and improve knowledge customers have about your products. This improves buyer decision making and reduces order errors.
By streamlining content access, users can effortlessly find valuable information, such as detailed product specifications or troubleshooting guides. This enhanced access helps customers make informed decisions, reducing order errors and improving overall satisfaction.
Community building
Facilitating easy information access fosters a sense of community among users. An example is one of our Sana Commerce Cloud customers that has an extensive “knowledge articles center” that customers can consult to find information about how to use fertilizers or how to control pests in greenhouses.
One of our customers, a leading supplier of agricultural products, uses Sana Commerce Cloud to host an extensive knowledge base. Farmers can easily access articles on pest control and fertilizer use, fostering a community of informed users who share insights and best practices.
Enhanced customer centricity
By putting relevant information front and center, you demonstrate a commitment to your customer needs.
By placing relevant information at the forefront, Sana Commerce Cloud demonstrates a commitment to meeting customer needs, reinforcing a customer-centric business model.
Facet Filter & Preselection
Optimized conversion rates
By presenting users with relevant results promptly, reduces bounce rates and increases conversion rates.
Imagine a scenario where potential buyers quickly find relevant products and complete their purchases without abandoning their shopping carts. This efficiency boosts conversion rates and reduces bounce rates.
Enhanced user satisfaction
Simplifying the search process leads to happier, more engaged customers who are more likely to return.
Reduced abandonment
Quicker, targeted results minimize the likelihood of users abandoning their shopping journey out of frustration.
Key functionalities of search and discovery
Content search
Enable/disable content search: Web store managers can easily toggle the content search functionality in Sana Admin.
Customizable search result layouts: Managers can control the presentation, number of results per page, and paging type.
Visual Designer integration: seamlessly customize the design of the search results page.
Product search
Facet filters and preselection: Provide buyers with quick and relevant search results.
Intuitive interface integration: Easy integration with Sana Commerce Cloud’s user friendly interface.
Fine-tuned filtering options: Increase search and precision for better results.
Additional Search and Discovery functionalities:
Sana Commerce Cloud offers several additional features at no extra cost, enhancing the search and discovery experience:
Synonyms
Extend the findability of your products by tagging similar words or creating semantics in the backend.
Understand buyer’s search behaviors, whether you only allow buyers to search for products through one term or bidirectional.
Showcase your top searches or best-selling products by creating product-specific web store pages instead of showing search results with a list of pages.
Allow upsell opportunities when buyers find exactly what they’re looking for.
Keywords fields
Prioritize and boost specific keywords tailored to your buyers.
Select and boost your preferred keyword fields with smart algorithms. You can use product data from the ERP system, PIM system or product attributes from Sana
Search suggestions
Help buyers find directly what they’re looking for through the search results without the need to type the whole word, Product ID, or blog title.
See suggested keywords or products in one overview below the search bar.
Wildcard search
Search for a part of the word or a phrase based on core terms.
Phonetic search
Give buyers with language barriers the flexibility to still find what they need by allowing them to search products by their pronunciation. For example, Let’s say a user is searching for the word “caffeine,” they could enter a similar-sounding term like “kaffein” or “kafine.”
Multiple search terms operator
Save buyers time when you narrow or broaden search terms by using AND or OR when searching for products.
Practical implementation for new features:
This includes the latest feature’s practical implementation:
Content Search:
Enable/disable content search in Sana Admin settings.
Customize layout and design of content search results page using Visual Designer.
Configure content indexing preferences for tailored search results.
Edit content search settings under Setup and Design & Layout in Sana Admin.
Facet Filter & Preselection:
Stay tuned for the upcoming release, which promises to improve search functionality for Essential and Pro packages.
Experience the difference
In conclusion, with Sana Commerce Cloud’s search and discovery features, we heavily reduce scrolling and frustration for B2B buyers. Empower your customers with a seamless, efficient shopping experience that keeps them coming back.
With Sana Commerce Cloud’s advanced search and discovery features, we minimize the effort and frustration often associated with online shopping. Empower your customers with a seamless, efficient shopping experience that keeps them coming back for more.
