surge in shop accounts
increase in web traffic
reduction in checkout step load times
The upgrade
Today, Labelmaster has migrated to Sana Commerce Cloud (SCC). This decision was motivated by the necessity for performance improvement and the attractiveness of new out-of-the-box features, offering enhanced cost efficiency and improved customer experience.
The goals for this migration were multi-faceted. Labelmaster aimed to:
This included tackling challenges related to checkout speed and overall integration improvements. The migration wasn’t just about upgrading technical capabilities; it was a deliberate step towards achieving specific business objectives and setting new standards.
“Moving to Sana CC was another easy decision. We knew there would be page load improvements, new customer features, and overall integration improvements with SCC.”
Nathan Ayres, E-commerce manager at Labelmaster
The results
Since migrating to Sana Commerce Cloud (SCC) in 2023, Labelmaster’s e-commerce journey has blossomed into a narrative of substantial growth and operational enhancements.
Since May 2023, Labelmaster has welcomed 4,000 new shop accounts, with a 25% surge in website traffic compared to 2022. Despite economic challenges impacting revenue and order count, the platform demonstrated noteworthy overall growth.
The UN number-based product configurator and customized landing pages proved instrumental, generating over $240,000 in revenue. The success underscores the platforms’ ability to handle complex product assortments, with the Product Catalog Synchronization feature.
Through strategic SEO optimization, Labelmaster achieved remarkable success with products like Easy Cut Box Cutter knives. Prior to Sana Commerce, sales for these items were $100 per month. However, post-optimization with Sana, they secured a top-five ranking in searches, propelling sales to an impressive $5000 per month.
Post-migration to Sana Commerce Cloud (SCC), Labelmaster experienced an impressive 42% surge in sales, specifically for products originating from their second location. The platform’s capability to seamlessly manage multiple warehouse operations played a pivotal role in achieving this remarkable sales surge, with shipments arriving 2-4 days faster near alternate delivery warehouses.
Daily order processing soared by 50%, achieved with 20% fewer staff. The impactful automation features, including Automated Ordering and Replenishment, played a pivotal role in enhancing the operational efficiency of Labelmaster’s Sales Team and Customer Success.
Streamlined Order Fulfillment empowered Labelmaster’s team to focus on value-added tasks, enabling them to process more web orders than ever before.
A notable outcome post-migration was the 50% reduction in checkout step load times, contributing to a smoother and more efficient purchasing process. This enhancement aligns with Labelmaster’s commitment to customer satisfaction and reflects positively on the platform’s user-centric design.
“The transition from Sana 9, to Sana Commerce Cloud, marked a significant shift towards increased automation. Processes became more streamlined and efficient, making it easier to report crucial information back to the C-Suite.”
Book your migration demo today.