Halfway Keynote | The Future of B2B Digital Experiences

In this session

As we navigate the evolving world of B2B commerce, especially in the distribution sector, it’s becoming evident that our interactions with digital platforms are poised for transformative changes. In this presentation, we’ll delve into the next wave of digital experiences, spotlighting the revolutionary role of AI assistants. These tools will not just simplify finding products and solutions but will also answer any questions along the way, enhancing overall productivity and decision-making.

We’ll also explore what the future holds for product discovery and purchasing experiences. Imagine AI-driven interfaces that not only understand your needs but also anticipate them, making recommendations before you even ask. This is the future of product discovery — intuitive, predictive, and incredibly efficient.

However, adopting these advanced tools will require effective change management. As we introduce new technologies, understanding how to manage the transition and train your team will be crucial. We’ll discuss strategies to ensure that your organization is ready to embrace these changes, enhancing your team’s adaptability and readiness.

While this talk focuses on the future, we’ll also provide practical advice on how you can start preparing today. It’s about setting the groundwork now for the technologies and strategies that will dominate tomorrow. Join us to gain insights into creating a more responsive, efficient, and customer-centric B2B environment.