Picture this: you’re an engineer searching for a specific type of valve for a complex industrial project. You navigate to your usual supplier’s web store, only to be confronted with a seemingly endless list of valves, each with slightly different specifications, materials, and pressure ratings. Where do you even begin?
You start clicking through filters, trying to narrow down the options. But with dozens of attributes and variations, the process feels like a maze. You’re not even sure which filters are most important for your specific needs. Time is ticking, and frustration is mounting.
This is the reality for many B2B buyers navigating complex product catalogs. The sheer volume of information can be overwhelming, leading to uncertainty, wasted time, and potentially costly mistakes. Without a clear path to the right product, you might end up abandoning your search altogether or, worse, ordering the wrong item.
The solution
Sana Commerce Cloud’s Guided Product Finder application cuts through the complexity. This intuitive tool helps customers pinpoint exactly what they need in just a few clicks, turning a potentially frustrating search into a smooth and enjoyable experience.
Here’s how it works:
Guided product discovery: We lead buyers through a series of tailored questions, progressively narrowing down the options until they find the perfect product.
Dynamic filtering: As buyers answer questions, our system automatically refines the product selection, eliminating unnecessary clicks and confusion.
Visual product selection: We use clear visuals like images, icons, and buttons to make it easy for buyers to identify and select the right product.
With the Guided Product Finder, you’re not just selling products; you’re providing a valuable service that simplifies the buying journey and builds customer loyalty.
The impact
Guided Product Finder delivers a powerful combination of benefits for both buyers and sellers:
Reduced costs: Minimize costly product returns, eliminate the need for “will-fit” purchases, and reduce the time spent searching for products.
Increased revenue: Drive higher conversion rates, boost average order values, and foster customer loyalty through an improved shopping experience.
Enhanced customer satisfaction: Empower buyers to find the right products quickly and confidently, leading to greater satisfaction and repeat business.
Improved efficiency: Streamline the product selection process, reduce the need for manual support, and free up your sales team to focus on higher-value tasks.
With Guided Product Finder, you can transform your Sana Commerce Cloud web store into a personalized, interactive shopping experience that empowers buyers, drives sales, and boosts your bottom line.
How to use Guided Product Finder:
Access from the content element explorer: Guided Product Finder is available as a configurable content element. You can easily add it to various pages within your Sana Commerce Cloud web store.
Configure the question & answer flow: Customize the sequence of questions and the visual presentation to align with your specific products and buyer needs.
Leverage visual aids: Use icons, images, and buttons to represent product attributes, making it easier for buyers to identify and select their desired options.
Conclusion: Ready to guide your customers to success?
With Sana Commerce Cloud’s Guided Product Finder, you can transform your web store into a personalized experience that guides your customers to the perfect product with ease.
Say goodbye to frustrated buyers and hello to increased conversions, reduced returns, and happier customers. It’s time to ditch the complexity and embrace a solution that simplifies product discovery and empowers your buyers to make informed decisions.
Ready to see the Guided Product Finder in action?
Explore the possibilities and discover how it can revolutionize your B2B e-commerce experience.
