Ever feel like you’re drowning in a sea of “where’s my order?” emails and phone calls? You’re not alone.
Many B2B businesses struggle with providing accurate delivery estimates and keeping customers informed about order progress, especially when dealing with backorders.
This lack of visibility can lead to frustrated customers, strained customer service teams, and ultimately, lost sales.
But what if there was a way to bring order to the chaos?
What are Backorder Lines?
Backorder lines provide a centralized view of all your outstanding orders. This gives you real-time insights into:
Order status: See which orders are pending, partially shipped, or fully shipped.
Expected delivery dates: Know precisely when to expect your goods.
Product details: Quickly access information like product IDs and quantities.
Why this matters for your business
To ground things in reality, let’s say you’re a machinery wholesaler. You don’t manufacture your products but rely on timely deliveries to fulfill customer orders.
With backorder lines, you can track incoming shipments, anticipate potential delays, and proactively communicate with customers. This leads to smoother operations and increased customer satisfaction.
Let’s look at how backorder lines address common pain points in B2B sales:
Scenario 1: The “out of stock” dilemma
Imagine a customer needs a specific part for their machinery, but it’s currently out of stock. Without clear visibility into backorders, you risk losing the sale or providing inaccurate delivery information.
With backorder lines, you can confidently inform the customer when they can expect the part, even allowing them to place an order for future delivery.
Scenario 2: Managing pre-orders
Launching a new product? Pre-orders can be a great way to generate excitement and secure early sales. But managing those pre-orders can quickly become overwhelming.
Backorder lines help you track pre-order quantities, anticipated delivery dates, and fulfillment progress, ensuring a smooth launch and satisfied customers.
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Benefits of using Backorder Lines
Improved inventory planning: Avoid stockouts and ensure you have the right products on hand.
Increased competitiveness: Pre-order high-demand items and secure stock before your competitors.
Reduced disruptions: Secure essential spare parts and maintain smooth operations.
How to install Backorder Lines on your web store
Go to Sana Admin > Setup > Sales documents > Backorder lines.
Enable the feature per customer type (B2C/B2B/Sales agent).
Customize the columns to display the information you need.
By implementing backorder lines in Sana Commerce Cloud, you gain greater visibility and control over your orders, leading to improved efficiency and happier customers.
