Scaling Internationally with a Fast, Reliable E-Commerce Solution

30%

Reduction in Order Processing Time

23%

Improved Customer Satisfaction

15

Webstores Replatformed in Just 9 Months

The challenge

Outdated Processes Slowing Down Digital Growth

JENSEN-GROUP specializes in providing industrial laundry solutions worldwide, serving clients in large-scale laundry operations serving the hospitality and healthcare business as well as industrial companies. However, their existing e-commerce system was creating more challenges than solutions. The platform lacked essential B2B capabilities, requiring extensive custom development just to support basic functionalities.

Key Challenges:

Slow & Unreliable Platform: Poor performance and frequent downtime frustrated customers, leading to a preference for email and phone orders over online purchasing.
Cumbersome Customer Experience: Customers couldn’t easily modify orders, generate quotes.
Scalability Issues: Each of their 15 webstores operated as a standalone entity, leading to inefficiencies in management and maintenance..

With Dynamicweb, we had to develop essential features just to meet basic expectations, like checkout fields and quoting. With Sana Commerce Cloud, these functionalities come standard, saving us significant time and effort.

Fabian Lutz, Chief Digital Officer at JENSEN-GROUP

Complexities

Managing Multi-Market Operations with Diverse Customer Needs

Operating globally with 15 regional hubs, the JENSEN-GROUP required a solution that could handle complex B2B sales structures while delivering a seamless customer experience. Their business model required balancing multiple factors, including product assortment, pricing structures, and regional logistics, all of which added significant operational complexity.

Key Complexities:

Extensive Product Catalog

Over 120,000 spare parts, but only around 6,000 are frequently ordered. Managing this inventory across multiple warehouses required real-time synchronization to prevent stockouts and inefficiencies.

Multi-Warehouse & Drop-Shipping Model

Some regional offices operated with local stock, while others depended on drop-shipping from central production facilities, making visibility into inventory levels critical.

Localized Pricing & Language Support

Each market had distinct pricing models, requiring ERP-synced, customer-specific pricing while supporting multiple languages.

Diverse Customer Base

Serving independent laundries, hotel chains, and government institutions meant accommodating different purchasing workflows, from self-service transactions to formal quote-based procurement.

Cross-Border Logistics

Customers expected fast and reliable delivery, even when products were sourced from different locations. Ensuring accurate estimated delivery times required seamless coordination between multiple warehouses.

Customers expect the same smooth experience they get from B2C shopping platforms. We needed to offer intuitive navigation, real-time stock visibility, and flexible order management.

Fabian Lutz, Chief Digital Officer at JENSEN-GROUP

The solution

Managing multiple webstores with Sana Commerce

After evaluating various e-commerce solutions, JENSEN-GROUP chose Sana Commerce for its seamless ERP integration and robust B2B capabilities. The out-of-the-box mobile-friendly design ensured customers could place orders effortlessly from any device, supporting global adoption.

ERP-Integrated Pricing & Inventory: Real-time synchronization ensures accurate data across all 15 webstores.
Automated Quoting & Order Processing: Customers, particularly government laundries, can generate quotes without contacting sales representatives.
Automated tracking of orders: JENSEN-GROUP can provide their customers with real-time tracking of shipped packages, with a dedicated tracking landing Page
Scalable & Standardized Webstores: A copy-paste rollout approach allowed rapid deployment across regions while ensuring localized adjustments.
Seamless Multi-User & Role-Based Access: Supporting different customer account types, ensuring the right users see the right products and pricing.
Out-of-the-box interface to Axapta and D365

With Sana Commerce, we finally have a system that works out of the box, saving us from endless custom development and ongoing fixes.

Fabian Lutz, Chief Digital Officer at JENSEN-GROUP

The results

Launching Multiple Webstores in Record time

The impact of Sana Commerce was immediate. JENSEN-GROUP was able to launch 15 webstores in just 9 months, achieving quicker time to value with a platform that supported rapid international expansion. The improved platform performance led to increased customer adoption and more efficient order processing. The reliability and speed of the platform encouraged customers to transition from phone and email orders to using the webstore, significantly boosting digital adoption rates.

Key Results:

30% Reduction in Order Processing Time

Faster quote generation and order fulfillment streamlined sales operations.

Customer Satisfaction Increased 23%

Customers now trust the webstore for accurate pricing and stock availability.

Standardized 15 Webstores with Localized Adjustments

A single, scalable platform with multi-language and regional pricing capabilities.

Inventory Visibility

Eliminated manual updates, reducing errors and improving customer confidence.

Optimized Operational Costs

Reduced inefficiencies in order processing and stock management, improving overall profitability.

Enhanced Customer Support Efficiency

Reduced the volume of inbound inquiries related to stock and pricing, freeing up internal teams to focus on higher-value tasks. 

Enhanced security

Continuous updates keep the platform protected, ensuring compliance and reducing vulnerabilities.

Smarter logistics & CX

Integrating with shipping providers for real-time price estimation and tracking of shipped packages has streamlined logistics and significantly enhanced customer experience. Customers now enjoy transparent shipping costs and the ability to track their orders in real-time, leading to higher satisfaction and fewer support inquiries

Before moving to Sana, our customers were frustrated because of the slow performance and absence of essential features in Dynamicweb, leading them to continue ordering via email or phone. Now, with everything working out-of-the-box, the customer experience has significantly improved.

Fabian Lutz, Chief Digital Officer at JENSEN-GROUP

Highlighted feature

Enabling Instant Pricing & Stock Updates with Global Scalability

The out-of-the-box interface with Axapta and D365 was a game-changer for Jensen Group, enabling rapid scalability across multiple markets. With no performance issues handling 120,000+ products and real-time updates, they could efficiently launch and maintain 15 webstores without the need for extensive IT support.

This seamless integration meant that product information, pricing, and inventory levels were always up to date, ensuring a consistent and reliable experience for customers worldwide. By eliminating manual processes and reducing system complexity, Jensen Group could focus on business growth rather than ongoing platform maintenance.