Internet Retailing Expo (IRX)- B2B Zone

May 13- 14. NEC, Birmingham

The community driving the future of eCommerce

Read more
Days
0
Hours
0
Minutes
0
Seconds
0

Visit our booth B52:

  • Network with peers, experts, and industry leaders at the Internet Retailing Expo (IRX)- B2B Zone 2025.
  • Gain insights into effective e-commerce strategies.
  • Learn how to increase revenue while managing complexity.
  • Stop by for a quick assessment and discover strategies to optimize your e-commerce approach.
  • Pre-schedule a live demo of our platform, tailored to your specific B2B needs.
sana customer success team

Join our Speaking Session:

Dinosaur Alert: The Stone Age Is Over – Embracing the Digital Era in B2B Commerce. Today’s B2B buyers expect more—and they won’t wait around for outdated systems to catch up. As digital natives become the dominant force in B2B purchasing, manufacturers must evolve or risk extinction.

  • New Generation(s) of buyers: reaching digitally native buyers and building relationships
  • Seamless, integrated commerce: how integrated commerce helps your business scale and evolve
  • Real-world success: how Moto Direct evolved e-commerce for the digital era

Join our Roundtable:

Surviving the Asteroid: Evolve, Adapt, Adopt eCommerce. It’s not the biggest or the strongest that survive—it’s the most adaptable. With 73% of B2B buyers preferring to buy online, the future belongs to those who can evolve fast and drive real eCommerce adoption across their business.

  • How to spark and spread adoption by targeting key decision-makers
  • Ways to overcome adoption hesitancy and turn skeptics into champions
  • Real-world success stories from B2B companies accelerating eCommerce adoption
  • The long-term benefits of adoption—from smoother operations to stronger customer loyalty

The asteroid has hit. Are you ready to thrive in the digital age?

Unwind in Style: Win a Luxury Spa Day for Two:

Still need a reason to stop by our booth? Here’s one you won’t want to miss. We’re giving away a spa day for two at one of 21 hand-picked countryside hotels across the UK, courtesy of Hand Picked Hotels.

  • A luxury spa day experience for two
  • Access to top-rated countryside hotels across the UK
  • The perfect chance to relax, recharge, and escape the everyday

Swing by our booth B52 to enter the raffle—because business breakthroughs and spa days can go hand in hand.

Meet the team

Arno Ham
Arno Ham

Chief of Product

LinkedIn
Tim van Hattem
Tim van Hattem

EVP Global Enterprise & Sales EMEA

LinkedIn
Laura Lidster
Laura Lidster

Head of Account Based Experience

LinkedIn
Dan Cox
Dan Cox

Enterprise Account Executive UKI

LinkedIn
Sonia Jassal
Sonia Jassal

Senior Enterprise Business Development Representative

LinkedIn