B2B Buyer Report: The Challenge of Web Store Adoption

Insights from 1000+ B2B buyers across industries

The B2B landscape is shifting, and the stakes are high. Equip yourself with the advanced strategies needed to surpass buyer expectations and secure your market position.

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B2B Buyer Report 2024 - Header Image

91-Percent-2x

of B2B buyers have at least one reason that prevents them from placing orders online.

74-Percent-2x

of B2B buyers said they would switch suppliers for a superior web store.

84-Percent-2x

of B2B buyers prioritize easy and accurate online web stores.

Why B2B web stores are missing the mark

E-commerce might be booming, but B2B organizations still struggle to find their footing.

With 91% of buyers citing barriers to online ordering, it’s clear: past mistakes affect trust.

The main culprit? Inaccurate information.

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Why B2B web stores are missing the mark

Are order errors costing you customers?

B2B buyers today struggle with a lack of trust in supplier web stores. It’s as simple as this: offer up a reliable, error-free web store, and you stand to establish yourself as an industry leader.

Not convinced? Take a look at these stats:

  • 1 in 3 online B2B orders have errors.
  • 68% of buyers stop purchasing online due to errors.
  • 74% would switch for a better web experience.
  • 87% believe a bad buying experience hurts supplier relations.
Are order errors costing you customers

Think like your customers do.

Access unparalleled insights into the minds of modern B2B buyers.

Listening in: how many B2B buyers really want...

...accurate information on stock, pricing and delivery dates?

40%

...access to order status, order history, and outstanding invoices?

37%

...the full product range catalogue available?

35%

...the ability to easily search for product or order information?

35%

3 key benefits of reading the B2B Buyer Report

Stay ahead of the competition

Find out exactly how to differentiate yourself in a saturated digital market.

Cutting-edge customer insights

We’ve talked to 1000+ buyers across industries to bring you detailed, actionable feedback.

Boost revenue and efficiency

Your web store is the key to supercharging your growth: invest in its improvement.

Stay Ahead & Download The B2B Buyer Report Today

Thousands have spoken, and we’ve listened. Download now to access insights that could transform your web store experience.