Episode 1: The 3 Reasons B2B Sales Struggle with E-Commerce Adoption

3 Reasons B2B Sales Struggle with E-Commerce Adoption

Ruben Mink and Tim van Hattem have extensive experience as B2B sales leaders at Sana Commerce. Ruben (CEO of EMEA and APAC) and Tim (EVP of Enterprise) talk with people in your shoes all day and know the issues you are facing as well as the opportunities you are looking to capture. They have the know-how to help you leverage ERP-integrated e-commerce to capture your team’s untapped sales potential. In this podcast, they dive deep to reveal the secret knowledge they've gained as seasoned sales leaders and how teams like yours can build upon it for success.

The first episode focuses on adoption, which is still one of the biggest challenges faced by the B2B e-commerce industry. Customers want the most seamless, reliable experience possible. However, B2B e-commerce adoption isn’t always easy to achieve, and businesses commonly fall back into old ways of operating if they aren’t able to provide their customers with the same level of service they are used to receiving offline.

Tune in to hear:

What are the reasons for slow B2B e-commerce adoption
Characteristics that B2B buyers are looking for in their relationships with sellers
How to create a thriving e-commerce platform that will benefit both, your business customers and your business

B2B E‑Commerce Accelerated

The B2B e-commerce podcast that helps B2B sales leaders act more efficiently and crush growth targets.

Hosted by long-time B2B sales leaders, Ruben Mink and Tim van Hattem, B2B E-Commerce Accelerated is all about how sales leaders can achieve more through B2B e-commerce. In each episode, they sit down with a different B2B sales leader from across the globe to talk about the issues sales leaders are facing as well as the opportunities you are looking to seize. Capture your team’s untapped sales potential with their proven know-how and start improving your win rates.

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