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The Game-Changing Role of Online Payments in B2B E-Commerce

According to a recent Gartner survey, a staggering 83% of B2B buyers prefer making payments through e-commerce channels. In this episode, Ruben and Tim dive into the fascinating world of B2B online payments and uncover some intriguing regional disparities in comfort levels associated with this growing trend. Drawn from Ruben's experience, he shares an example of a food & beverage organization that realized the substantial benefits they could gain by incorporating online payment options.

Tune in to learn more about:

How online payments create a frictionless experience for companies where payments involve multiple stakeholders
Why traditional payment approaches impact the customer journey
How online payments can also help enable expansion

B2B E‑Commerce Accelerated

The B2B e-commerce podcast that helps B2B sales leaders act more efficiently and crush growth targets.

Hosted by long-time B2B sales leaders, Ruben Mink and Tim van Hattem, B2B E-Commerce Accelerated is all about how sales leaders can achieve more through B2B e-commerce. In each episode, they sit down with a different B2B sales leader from across the globe to talk about the issues sales leaders are facing as well as the opportunities you are looking to seize. Capture your team’s untapped sales potential with their proven know-how and start improving your win rates.

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