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How to Leverage E-Commerce to Scale B2B Organizations

In this episode, Ruben and Tim discuss how B2B organizations today can plan to scale efficiently, even amidst a rapidly changing global landscape. In 2023, B2B e-commerce sales are projected to reach $1.8 trillion, accounting for 17% of all B2B sales in the U.S. alone. B2B companies expecting to grow need to take e-commerce into account.

Leveraging B2B e-commerce can get you to your prospects faster, keep you agile, and ensure you’re scaling intelligently and with purpose.

Tune in to find out:

How Century Martial Arts, a global supplier of martial arts goods, pivoted during the pandemic to remain profitable.
How to use web store analytics to find leading indicators that can guide your growth strategy
How high adoption rates on your web store can ensure you scale successfully?

B2B E‑Commerce Accelerated

The B2B e-commerce podcast that helps B2B sales leaders act more efficiently and crush growth targets.

Hosted by long-time B2B sales leaders, Ruben Mink and Tim van Hattem, B2B E-Commerce Accelerated is all about how sales leaders can achieve more through B2B e-commerce. In each episode, they sit down with a different B2B sales leader from across the globe to talk about the issues sales leaders are facing as well as the opportunities you are looking to seize. Capture your team’s untapped sales potential with their proven know-how and start improving your win rates.

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