The full episode is available on Spotify, Apple, and Google podcasts.

Revamp Your Web Store Adoption Game with These Tactics! Isaiah Bollinger, Trellis

In this episode, Ruben and Tim speak with Isaiah Bollinger, co-founder of Trellis, and co-host of ‘The Hard Truth About B2B E-Commerce’. Through his work as the CEO of a leading e-commerce agency, Isaiah has extensive behind-the-scenes insight into what prevents B2B businesses from expanding into e-commerce and how this can hold them back from growing their business efficiently.

Tune in to learn how optimizing your web store can help you leverage the benefits of digital marketing, and discover why deeply integrated e-commerce platforms can enable your sales teams to sell better and win customer loyalty for the long haul.

The episode also covers:

Why B2B e-commerce can be a tool for both sales and purchase enablement
How to motivate your sales teams to promote your online channel
How to navigate common hurdles in e-commerce, including payments and shipping

B2B E‑Commerce Accelerated

The B2B e-commerce podcast that helps B2B sales leaders act more efficiently and crush growth targets.

Hosted by long-time B2B sales leaders, Ruben Mink and Tim van Hattem, B2B E-Commerce Accelerated is all about how sales leaders can achieve more through B2B e-commerce. In each episode, they sit down with a different B2B sales leader from across the globe to talk about the issues sales leaders are facing as well as the opportunities you are looking to seize. Capture your team’s untapped sales potential with their proven know-how and start improving your win rates.

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