The full episode is available on Spotify, Apple, and Google podcasts.
Navigating the Digital Commerce: Carlos Camacho, Bausch & Lomb
How can you help your sales teams see e-commerce as an opportunity, rather than a threat? Here to help us unpack these topics, among others, is Carlos Camacho has over 20 years of experience in B2B e-commerce. He is currently responsible as the Senior Manager, Global eCommerce at Bausch & Lomb.
Listen in to hear Carlos’ advice on how to help sales leaders facilitate better adoption amongst their teams, why incentivizing them is essential, and why you should never employ an attitude of ‘us versus them’. Throughout the episode, Tim and Carlos explore the importance of helping your customers adopt online channels as soon as possible and why building momentum, traction, and loyalty is critical if you want to remain competitive.
The episode also covers:
- Pioneering scalable technologies that empower self-service functions.
- Igniting the zeal within your sales teams to embrace your web store as a powerful sales enablement tool.
- Uncovering the distinctions between traditional and incremental sales, and realizing how your online channel can elevate far beyond these conventional KPIs.
B2B E‑Commerce Accelerated
The B2B e-commerce podcast that helps B2B sales leaders act more efficiently and crush growth targets.
Hosted by long-time B2B sales leaders, Ruben Mink and Tim van Hattem, B2B E-Commerce Accelerated is all about how sales leaders can achieve more through B2B e-commerce. In each episode, they sit down with a different B2B sales leader from across the globe to talk about the issues sales leaders are facing as well as the opportunities you are looking to seize. Capture your team’s untapped sales potential with their proven know-how and start improving your win rates.
Improving web store adoption will lower your cost-of-sale average
Discover the main causes of poor B2B web store adoption, and the solutions that can help your sales teams meet their growth targets.