The full episode is available on Spotify, Apple, and Google podcasts.
Unifying the B2B Customer Experience: Dick Bos, Commercial Leader at Philips
Tim van Hattem and Ruben Mink speak to Dick Bos, Global Commercial Leader at Philips. Dick, who originally ended up in a sales career with the desire to travel more, has now led the Philips e-commerce business to grow up to 1 billion of the total revenue.
In this episode, Ruben and Tim together with Dick why internal adoption of the web store is crucial, and why a unified customer experience is necessary for a seamless experience in B2B e-commerce. With several examples, Dick explains about leading sales at an organization with such a wide-ranging scope of sectors, why ease of doing business is a crucial KPI within their team, and how facilitating streamlined processes has been vital to Philips’ digital transformation strategy.
Tune in to the episode to learn more about:
- How the lines of B2B and B2C selling are blurring
- Why NPS is a crucial metric for sales teams working with an e-commerce channel
- How to get your sales teams to embrace digital transformation
B2B E‑Commerce Accelerated
The B2B e-commerce podcast that helps B2B sales leaders act more efficiently and crush growth targets.
Hosted by long-time B2B sales leaders, Ruben Mink and Tim van Hattem, B2B E-Commerce Accelerated is all about how sales leaders can achieve more through B2B e-commerce. In each episode, they sit down with a different B2B sales leader from across the globe to talk about the issues sales leaders are facing as well as the opportunities you are looking to seize. Capture your team’s untapped sales potential with their proven know-how and start improving your win rates.
Improving web store adoption will lower your cost-of-sale average
Discover the main causes of poor B2B web store adoption, and the solutions that can help your sales teams meet their growth targets.