The full episode is available on Spotify, Apple, and Google podcasts.

Why Your Sales Teams Are The Key To Adoption: Paul Do Forno, Deloitte Digital

In this episode, Ruben and Tim talk to Paul do Forno, Managing Director, of Commerce at Deloitte Digital. With over 20 years of experience in enterprise commerce, Paul draws from his wealth of experience to discuss how B2C has shaped the trajectory of B2B e-commerce. Together, the trio discuss the top reasons customers are slow to adopt and shifting the mindsets of leaders struggling to see the merits of e-commerce.

The episode also covers:

Why B2B e-commerce needs to be rephrased to ‘omnichannel B2B e-commerce’
The key differences between B2B and B2C e-commerce (hint: it’s persona management)
How your sales teams are key to driving customer adoption on your web store

B2B E‑Commerce Accelerated

The B2B e-commerce podcast that helps B2B sales leaders act more efficiently and crush growth targets.

Hosted by long-time B2B sales leaders, Ruben Mink and Tim van Hattem, B2B E-Commerce Accelerated is all about how sales leaders can achieve more through B2B e-commerce. In each episode, they sit down with a different B2B sales leader from across the globe to talk about the issues sales leaders are facing as well as the opportunities you are looking to seize. Capture your team’s untapped sales potential with their proven know-how and start improving your win rates.

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