Episode 24: Levelling Up Your B2B E-Commerce Skillset for Better Adoption

Levelling Up Your B2B E-Commerce Skillset for Better Adoption

Listen to this episode with Michael Vax to elevate your B2B e-commerce game with the skills and knowledge for better adoption. Michael has had an extensive career with product architecture and development at companies like Spryker and SAP Hybrids. Now he joins the conversation with Arno to share his insights on B2B trends, e-commerce, and technologies, drawn from more than 35+ years of experience. In the episode, Michael explains why it's necessary for B2B companies to continuously evolve their processes and what motivated him to create his educational e-commerce course.

Tune in to explore:

  • Why B2B e-commerce is inherently more complex than B2C
  • Why you shouldn't forget the "North Star" in the e-commerce projects
  • What B2B can companies do to encourage and support e-commerce adoption

B2B E‑Commerce Integrated

The Untold Perspective of IT Leaders


Listen to the voices of IT in 2023. Every two weeks you can tap into the latest trends IT leaders are talking about in B2B e‑commerce. Some of the most innovative IT leaders in the B2B space sit down for a chat with Arno Ham. Together, they spark topical conversations about what their approach to B2B solutions is, how it works, and how it can be applied to any situation.

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Take a walk in an IT Leader’s shoes

See what thousands of IT Leaders across the globe had to say about their biggest struggles with e-commerce and how it impacts the business.