The full episode is available on Spotify, Apple, and Google podcasts.
Driving Change: Derek Schroeder on IT Leaders’ Role in B2B Digitization
Are you an IT leader with a passion and vision for digitizing your B2B company but the rest of the organization is lacking behind? In this episode, accomplished e-commerce professional Derek Schroeder shares practical tips and strategies for driving change in B2B companies.
Besides convincing the C-level and getting the sales team to adapt to e-commerce, Derek emphasizes the importance of proper product data management and reliable support. Why do these matter? Because they are crucial for making e-commerce a success within B2B organizations. Make sure to listen until the end of the episode to hear Derek's answer to the question from Jason Greenwood (Episode 30).
B2B E‑Commerce Integrated
The Untold Perspective of IT Leaders
Listen to the voices of IT in 2023. Every two weeks you can tap into the latest trends IT leaders are talking about in B2B e‑commerce. Some of the most innovative IT leaders in the B2B space sit down for a chat with Arno Ham. Together, they spark topical conversations about what their approach to B2B solutions is, how it works, and how it can be applied to any situation.
Take a walk in an IT Leader’s shoes
See what thousands of IT Leaders across the globe had to say about their biggest struggles with e-commerce and how it impacts the business.