The full episode is available on Spotify, Apple, and Google podcasts.
Why Categorizing Complex B2B Product Data is the Key to Order Accuracy: Al Mendes, Martignetti Companies
Join Arno in this captivating episode with a fascinating conversation with Al Mendes, the Senior VP of IT at Martignetti Companies. As the leading distributor of wines and spirits in New England, and the sixth-largest distributor in the United States, Martignetti faces unique challenges in the highly regulated industry.
In this episode, you'll get an insider's look at the complexities involved in introducing an online channel for such a business. Al and his team encountered hurdles related to complex (B2B) pricing and product data, which required careful navigation. They successfully overcame these obstacles through seamless integration with Dynamics ERP and the ingenious use of Sana's platform.
Tune in to learn how to avoid order errors by taking precautionary measures and optimizing product data and hear the thrilling account of Martignetti's remarkable launch day and the secrets behind its resounding success.
B2B E‑Commerce Integrated
The Untold Perspective of IT Leaders
Listen to the voices of IT in 2023. Every two weeks you can tap into the latest trends IT leaders are talking about in B2B e‑commerce. Some of the most innovative IT leaders in the B2B space sit down for a chat with Arno Ham. Together, they spark topical conversations about what their approach to B2B solutions is, how it works, and how it can be applied to any situation.
Take a walk in an IT Leader’s shoes
See what thousands of IT Leaders across the globe had to say about their biggest struggles with e-commerce and how it impacts the business.