
7%
of order inquiries, freight requests, and quotes through the web store
How Attach2 Limited Avoided Delays and Minimized Errors for Efficient Growth
of order inquiries, freight requests, and quotes through the web store
Customer Confidence
Saved Monthly
The challenge
In the construction and demolition industry, Attach2 Limited delivers precision-engineered excavator attachments to customers worldwide. However, Attach2’s reliance on manual processes created roadblocks that limited their ability to scale effectively.
Tasks like updating pricing, processing orders, and managing inquiries consumed significant time, slowing down both internal operations and customer service.
Key Challenges:
We needed a solution that could seamlessly integrate with Business Central, handle complex pricing, and streamline quoting without requiring extensive development work
Mitchell Suckling, CTO HG Group
Complexities
Staying ahead in their competitive market requires more than just excellent products, it demands operational efficiency and customer-centric solutions.
Attach2 Limited’s growth ambitions were hindered by complexities that many B2B businesses face. Let’s explore these complexities from both a channel and product perspective:
Attach2 operates with a highly complex pricing structure, customized based on contracts, volume discounts, and individual agreements. Ensuring real-time accuracy for each customer’s unique pricing was a critical challenge that traditional manual processes couldn’t meet.
Attach2’s product catalog of 2,800 items includes assemblies that depend on multiple components being available simultaneously. Real-time stock visibility for these components was essential to prevent delays and ensure customers could trust the availability of their orders.
Serving customers across New Zealand, Australia, and beyond meant accommodating varying preferences for quoting, order fulfillment, and delivery expectations. This added another layer of complexity to Attach2’s operations.
The solution
Attach2 sought an e-commerce solution that could provide a seamless, customer-centric experience while integrating directly with Business Central. Their key objectives included:
“Sana Commerce stood out because of its out-of-the-box functionality and tight connection with Business Central, making pricing, product assortments, and order availability seamless.”
Mitchell Suckling, CTO HG Group
The results
With Sana Commerce Cloud, Attach2 launched an MVP web store in just three weeks, quickly realizing value from the platform and setting the foundation for long-term digital growth. This rapid implementation not only minimized delays but also demonstrated the power of starting with an MVP to drive immediate value. Let’s take a look at some other key results:
The automation of quoting, order processing, and customer inquiries freed up the customer support team to focus on more strategic tasks. Previously, these tasks consumed substantial time due to manual processes.
Real-time visibility of product availability, particularly for assembly components, gave customers the assurance they needed to place orders without hesitation.
By starting with eight key customers, Attach2 was able to refine its onboarding process before scaling to smaller accounts. The use of video-based training further accelerated adoption, particularly for customers with smaller teams.
By transitioning 6.9%% of order inquiries, freight requests, and quotes to the web store, Attach2 reduced the workload on its customer service team and minimized errors.
The success of the web store enabled Attach2 to consider larger markets and new contracts, using the platform as a value-added proposition during negotiations.
“The platform has transformed our online sales process, allowing customers to self-serve while reducing manual order handling for our team“
Mitchell Suckling, CTO HG Group
Highlighted feature
A standout feature of the Sana Commerce Cloud platform was its ability to seamlessly integrate personalized pricing and real-time product availability into Attach2’s operations. This feature addressed Attach2’s need for precision and transparency in managing its complex pricing structures and stock levels, directly tied to its Microsoft Dynamics Business Central ERP.
With customers expecting tailored pricing and instant stock updates, Attach2 faced challenges in maintaining accuracy across its diverse product catalog and multi-tiered customer agreements. Manual processes previously led to delays, inconsistencies, and a higher risk of errors. The personalized pricing and real-time availability feature eliminated
This feature not only improved customer satisfaction but also enhanced operational efficiency.
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