K-Rain® Manufacturing

Put simply, the organization could no longer lean on its e-commerce partner, Magento, to support its business evolution. Instead, its teams found themselves challenged by both an excess of data and web store maintenance and by silos across the organization’s tech stack. Both issues led to unnecessary inefficiencies: a dilemma further exacerbated by the kinds of resource and time constraints often faced by small teams tasked with running and maintaining a web store.

As a family-run business with a special commitment to ensuring ease of use and leveraging leading technologies, offering customers an e-commerce experience that did not align with its brand values and ethos was no longer an option. Recognizing the need for an e-commerce evolution, K-Rain® looked to replace its Magento web store and sought out a new partner that would allow the organization to scale, eliminate existing inefficiencies, and embrace automation by centralizing its technology stack.

To address these needs, K-Rain® turned to Sana Commerce as its next e-commerce solution partner.

The solution

Enabling scalability and meeting changing customer expectations

K-Rain’s decision to re-invest in e-commerce with a Sana Commerce solution was only in part about driving more revenue. Scaling the business, streamlining and simplifying internal processes, and integrating systems were also a priority. And as much as it is beneficial for an organization to consider the benefits its business and its internal teams can reap from an investment like e-commerce, it is just as important to consider the customer experience and the advantages e-commerce can offer them. K-Rain’s investment in a Sana Commerce web store represented a step in the right direction: a move toward prioritizing both business needs and customers’ changing demands that boasted all the functionality a growing manufacturer needs to offer in the Age of Digital.

“Since we sell to wholesalers that are largely just starting out their e-commerce journey, we’re seeing a big shift in what our customers expect from us,” says Pelosi. “As the world gets more and more digital, customers are looking for more information and insight online — and they have certain demands around what they now look to us to provide, including complete product information, inventory data, product images, etc.”

Additionally, K-Rain® needed Sana Commerce to help address other key concerns brought on by challenges its teams faced while running the Magento solution, including security issues.

Project requirements included:

It’s worth noting that while Microsoft Dynamics GP was a requirement for K-Rain® during the project, it is now considered a legacy product at Sana Commerce. Nevertheless, we continue to provide the same solution by seamlessly integrating with other ERP systems. Working with Sana Commerce, K-Rain® was able to launch two web stores on the platform: a customer-facing (B2C) portal and a separate B2B portal for its own distributor network.

K-Rain® also invested a few additional customizations to further enhance the experience: an integration with Authorize.net (to mitigate any issues with duplicate transactions) and an investment in Sana Commerce’s product export feed (to help align data and easily spot gaps in product data from directly within Sana admin.)