Sunsit's Path to Scalable B2B Success

Sunsit handles pricing variations for different customers on its webshop leveraging customer groups in ERP Business Central. Different pricing groups are established based on geographical locations and market segments, ensuring personalized pricing experiences for customers.

Promotions and discounts for different customer groups are managed through their ERP system, tailored to individual customer needs. Challenges arise if customers cannot easily access this information, particularly in terms of maintaining transparency and fostering trust.

Negotiating terms with customers requires a nuanced approach, particularly in crafting customer-specific agreements. While there are plans to automate this process, challenges persist in ensuring the availability of this information online and validating customer accounts.

Managing shipments from multiple warehouses poses a challenge for Sunsit, with one central location and others designated for drop shipments. As the company expands internationally, warehouse management becomes even more crucial to its online business strategy.

Dealing with different sales channels, including wholesalers, distributors, and dealers, adds complexity to Sunsit’s sales process. While not a typical wholesaler, managing relationships with large customers is essential to Sunsit’s success.

Customers can personalize their selections from a broad range of 400-600 catalogued items, choosing different color settings for frames and cushions. While this allows for a degree of customization, it does not include the flexibility to mix and match components beyond the available options. This entails integrating diverse variations into sets seamlessly, all meticulously managed within the Bill of Materials. Furthermore, Sunsit ensures that customers have real-time visibility into stock availability as their customized pieces are crafted, maintaining a professional and streamlined experience on the webshop.

Effective stock management is crucial for Sunsit, as it directly impacts the reliability of their dealers and meets the time-sensitive demands of landscapers for specific projects. Dealers depend on timely availability for seasonal sales, while landscapers rely on consistent stock levels to complete projects on schedule.

With a vast array of luxury catalogued items, effective content management ensures that product information is accurately portrayed and easily accessible to customers. Additionally, thoughtful design elements are needed to enhance the user experience, making it intuitive and visually appealing.

Feedback from customers indicates a significant enhancement in user experience with the new webstore. The implementation of filtering options has made it easier for customers to navigate and find products quickly, resulting in improved conversion rates and streamlined operations. Additionally, the webstore’s user-friendly interface has led to positive 1-1 feedback, highlighting its accessibility and efficiency.

The improved user experience has generated more traffic on the webshop, not only in terms of turnover but also in the number of different webshop buyers. Over the past three years, we have gained 62% more unique buyers on the webshop. This underlines the enhanced user experience within the Sana application.

Sunsit has also observed an increase in the webshop turnover share in comparison to our total turnover. Over the last three years, the share of webshop turnover has increased to 15%. This trend highlights the growing importance of the e-commerce channel for the business and suggests even more growth in share in the future.

The adoption of SCC has facilitated Sunsit’s expansion into new market segments, such as landscapers. By tapping into these previously untapped markets, Sunsit has diversified its customer base and unlocked new growth opportunities, further bolstering its position in the industry.

Sunsit has experienced a significant improvement in order processing efficiency, saving 50% of the time per order. This efficiency gain has not only optimized internal processes but has also contributed to enhanced customer satisfaction by ensuring quicker order fulfillment and delivery.

Looking ahead, Sunsit aims to capitalize on its digital commerce capabilities to drive further growth and expansion. The company’s future ambitions include attracting more customers and promoting the web shop through targeted marketing efforts. Additionally, Sunsit plans to leverage its scalable infrastructure to accommodate future growth and establish additional branches, further solidifying its position as a leading warehouse seller and brand in the market.