Exclusive Digital Leader Dinner Invite
Change in B2B: Transforming E-Commerce for Continuous Growth
Thursday, April 10 at 17:00.

Here’s today’s numbers: 71% of B2B buyers are now digital natives. 75% of them are willing to change to a supplier who offers a superior buying experience.
This invite-only event will bring together digital leaders, innovators, and decision-makers to explore the evolving landscape of B2B commerce and gain insights from industry experts; all within the exclusive setting of Heeren van Montfoort.
Thursday, April 10 at 17:00. De Heeren van Montfoort, Hoogstraat 41, 3417 HB Montfoort
*On Us, With Distinction – Your participation and dinner are without any charge.
See you on the 10th of April!
You will receive a confirmation shortly.
What to expect:
- Expert Discussions: Gain deep insights into Change Management and discover how teams and leaders can successfully navigate digital transformation and organizational realignment – from the strategic level to teams and individual contributors.
- Industry Insights: Learn from B2B experts how to scale your business through software integration and automation, driving adoption and staying ahead of today’s challenges.
- Networking Opportunities: Engage in thought-provoking discussions, exchange experiences with peers, and explore real-world case studies in a collaborative round-table setting.
- Actionable Takeaways: Walk away with practical strategies and key insights to implement in your B2B digital journey.

What’s on the agenda?
- 17:00 – 18:00: Grab a drink, mingle, network, and gain a fresh perspective on change.
- 18:00 – 20:30: Engaging discussions over dinner:
- Navigating Change – Josine Muurling (Bravely) on leading teams through transformation.
- Tech to Scale – Christopher Gee (B2B eCommerce Association) on practical automation and integration.
- Shared Stories – Peer insights and real-world case studies.
- 20:30 – 21:00: Closing – Wrap up with informal conversations, new connections, and actionable takeaways.


Iris Suurland | Enterprise Account Director | Sana Commerce
With over 7 years of experience in B2B Ecommerce. She excels in helping Manufacturers, Distributors, and Wholesalers digitize their operations and enhance their customers' experiences in their business transactions..

Jordi Wiegerink | Account Executive | Sana Commerce
Jordi Wiegerink is a strategic B2B commerce expert at Sana Commerce. Having a broad sales & marketing background he's specialized in advising organizations in reaching their (online) goals.

Josine Muurling | Co-Founder, Bravely
Josine Muurling is a Leadership Psychologist and Bravely co-founder, specializing in leadership training and organizational development. With 12+ years of experience, she helps start-ups and scale-ups foster authentic leadership and psychological safety through tailored learning programs.

Christopher Gee | CTO - B2B eCommerce Association
Christopher Gee is CTO at the B2B eCommerce Association, specializing in digital transformation and eCommerce growth. With 15+ years of experience, he helps B2B businesses scale through strategy and technology.
Venue:
De Heeren van Montfoort, Hoogstraat 41, 3417 HB Montfoort
Registration is open
Register now and save your seat for a high valuable evening