is your commerce platform holding you back
Guide

Is your commerce platform engineered for B2B?

Most e-commerce solutions can’t handle the complexities of B2B businesses. Is yours one of them? Answer a few questions below and find out.

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B2B e-commerce

Question 1 - Web store performance

Does your commerce tool ensure your web store performs optimally?

How to tell?

Signs your web store is underperforming:


  • Your web store has a low average conversion rate.

  • Customers experience slow loading times and difficulty interacting with your web store.

  • Customer uptake of your web store hasn't been as strong as you'd hoped.

  • Order accuracy remains a challenge despite your commerce tool.

  • Net revenue and average order value haven't reached their full potential.

  • Your commerce tool can't unlock the potential for strong commercial campaigns.

Question 2 - B2B-centric functionality

Is your commerce tool built for B2B, and does it accommodate your business needs?

How to tell?

Signs your commerce tool lacks B2B-centric functionality:


  • Significant customization is needed to handle the demands of B2B buyers.

  • Customized products or complex pricing structures need workarounds.

  • You require a team of designers or programmers to upload content online.

  • Advanced user segmentation or in-depth customer profiles are not supported.

  • Analytics are not comprehensive due to limitations integrating offline and online data.

  • Scaling and managing multiple stores with your tool requires additional resources.

Question 3 - Unburden internal teams

Does your commerce tool drive efficiency and unburden your team?

If yes, you have the best commerce platform for your business!

How to tell?

Signs your commerce tool is hurting business efficiency:


  • Your teams still rely on manual processes alongside your tool, impacting efficiency.

  • Customer-admin issues still require some troubleshooting by your teams.

  • Order processing times haven't met your initial expectations, and bottlenecks occur.

  • Eliminating manual work entirely is a dream. Your web store requires ongoing maintenance.

  • User permission and access control features are complex or difficult to manage.

  • CS and Finance struggle to get a holistic view of customer activity, leading to slower response times.

If you answered No at any point above:

Your commerce tool isn’t quite B2B-first, and it’s impacting your business.

Here’s how Arizona Fireplaces’ business changed after switching to the platform built for B2B

For Arizona Fireplaces, switching to a commerce tool built for B2B meant:

  • Streamlined operations and enhanced efficiency
  • Improvements in CX and engagement
  • Enablement of worldwide sales

Could your business be next?

Learn more about the commerce tool engineered for B2B.

Or download a PDF version of the above flowchart.