A new report from Sana Commerce has revealed a growing frustration among B2B buyers.
While 73% of buyers prefer online purchasing, a significant 85% encounter significant barriers due to outdated systems and inaccurate data. This frustration is driving 75% of buyers to consider switching suppliers.
Lack of transparency: A significant portion of B2B buyers are frustrated by a lack of transparency around stock and delivery dates.
Inaccurate information: Many buyers are deterred by inaccurate delivery times and stock levels.
“Real-time data is about more than accuracy; it’s the fix B2B ecommerce needs to rebuild trust and create lasting relationships in a market where every decision counts.”
Sebastiaan Verhaar, CEO, Sana Commerce
As the next generation of B2B buyers, including Millennials and Gen Z, enters the market, expectations have risen. These digitally native buyers demand a seamless online experience, including automated delivery tracking, accurate pricing, and real-time data.
To address these challenges, B2B businesses must prioritize real-time data integration. By providing accurate and up-to-date information, companies can:
Improve customer satisfaction: Reduce abandoned carts and increase customer loyalty.
Boost sales: Streamline the buying process and make it easier for customers to find what they need.
Reduce costs: Minimize errors and returns.
By understanding the evolving needs of B2B buyers, businesses can position themselves for success in the digital age.
About Sana Commerce
Sana Commerce is a leading provider of e-commerce solutions for B2B businesses. Our integrated platform helps manufacturers, distributors, and wholesalers create engaging online experiences that drive sales, improve customer satisfaction, and streamline operations.
