
E‑commerce resources
Discover the latest trends in e-commerce, get expert advice and learn more about Sana Commerce in our blog posts, videos, reports, and other free resources.

How to maximize your B2B behavior analytics
Learn how to track, analyze, and leverage website behavior data to improve the customer experience and boost your B2B e-commerce sales

E-commerce analytics: What role do analytics play in B2B e-commerce?
Unlock the potential of your online store with e-commerce analytics. Learn how to analyze customer behavior, harness business intelligence, and optimize performance through data-driven strategies.

5 easy steps to onboard customers in B2B e-commerce
Create the perfect B2B e-commerce onboarding experience to get your customers shopping online and improve customer satisfaction.

Five steps to better B2B e-commerce SEO
In today’s highly competitive digital landscape, B2B e-commerce SEO can be a key differentiator in an organization’s success. Here's a 5-step plan that will help you get started.

A complete guide to B2B e-commerce marketing
Learn what e-commerce marketing is, different strategies to use, how to research competitors, and more with this in-depth guide.

Why personalization in B2B e-commerce works and how your business can benefit
Discover everything you need to know about personalization in B2B e-commerce. Plus, find out how to get start and read real use cases.

10 key e-commerce business risks and how to solve them
E-commerce risks threaten to harm your growing e-commerce business. Here are ten solutions to the most common e-commerce business risks.

5 B2B e-commerce marketing strategies to drive conversions
Increase your web store traffic, maintain customer loyalty and drive conversions with these 5 effective B2B e-commerce marketing strategies.

What is the difference between omnichannel and multichannel marketing online?

Segmentation for online marketing: The comprehensive B2B guide
What are the benefits of segmentation? And how do you set up strong B2B customer segments? Discover how to use the power of B2B segmentation.

Take your B2B web store to the next level with predictive ordering

10 strategies to grow your e-commerce business revenue
To grow your e-commerce sales, you need an effective strategy to provide a seamless customer experience. Get our top tips that you can implement immediately in this article.

Understand consumer insights in marketing to drive a metric-based strategy
Learn how can you use consumer insights in marketing to create a better metric-based strategy that allows you to drill down into details.

Evidence-based marketing tips for B2B companies
Evidence-based marketing uses statistics, research and more to prove that a product or service works. Read on to get the latest industry tips.

How to improve your B2B website design — and why it’s so important
Find out why exceptional B2B website design is key to driving conversions — and how you can upgrade your web store today.