223 search results
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Replacing Handshake? B2B competitor insight and sales portal alternative for 2022
Following a recent (and very quiet) acquisition by Shopify, Handshake Corp. — or at least the mobile commerce firm its customers knew and long-loved — is saying goodbye. Need a Handshake competitor to step in, be a committed business partner, and replace the solution before the technology sees its end…
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Understand consumer insights in marketing to drive a metric-based strategy
Updated: 10-1-2024 Marketing has always used a combination of qualitative and quantitative measurements to inform campaigns. The more advanced tracking and measurement tools become, the more central data and metrics become when determining how you market to your audience. Consumer insights in marketing are more essential than ever to understand current customers, reach new…
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Sana Commerce vs. Magento: What’s the difference?
Sana Commerce and Magento Commerce — now known as Adobe Commerce — are both e-commerce platform providers. Sana Commerce provides a cloud-based ERP-integrated e-commerce platform that focuses on B2B wholesalers, distributors and manufacturers. Magento is an e-commerce platform, widely adopted by B2C retailers. Most people looking for an e-commerce solution…
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A guide for the transition from brick-and-mortar to online
The migration from in-person to online sales has been going on for years. From technological advances to economic crises, there are many factors that are driving businesses into the e-commerce space. If you operate a brick-and-mortar store and are considering transitioning into an e-commerce operation, you want to go about…
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Available-to-Promise (ATP): A complete guide
Inventory can be difficult for even experienced companies to manage. That’s where available-to-promise (ATP) proves useful: It enables companies to sustain a balance between customer satisfaction and profitability. Available-to-promise is a model that allows businesses to store only the minimum amount of required products so that they can more effectively…
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Understanding and managing inventory shrinkage
As a result of bookkeeping errors, damaged goods, theft, or other discrepancies, sometimes the amount of inventory in stock is less than the amount of inventory listed in a company’s records. This is known as inventory shrinkage: a difference between in-stock and recorded inventory. Even mild inventory shrinkage can have…
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A guide to APIs in e-commerce
If you work with websites or other applications, chances are you have heard of or even used an API. An application programming interface, or API, is a software intermediary that allows two applications to talk to each other. An API specifies how software components should interact with other software components.…
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D2C e-commerce
Tear down the barriers between your organization and your customers with D2C e-commerce Many suppliers’ traditional way of doing business (with their retail and wholesale partners) is now costing them revenue, keeping them at arm’s length from their own customers, and making it difficult to keep up with changing demands and increasing disruption. Though middlemen like retailers do the…
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7 examples of B2B e-commerce best practices
What defines a successful B2B e-commerce website? We’ve worked it out for you and put together a list of 8 successful examples of B2B e-commerce to inspire your own web store. The following examples are all web stores of Sana Commerce customers, who added valuable e-commerce features to give their…
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K-Rain Manufacturing
100% increase in web traffic 25% jump in sales 70% of traffic is now inbound The challenge Magento e-commerce hinders business evolution In 2017, underlining its commitment to high-quality products and services, K-Rain® Manufacturing ramped up its investment in product research and development (R&D): a key element to any manufacturer’s…