223 search results

  • How can I use AI for my B2B business?

    If you’re in B2B commerce, you’re already used to finding solutions to customers’ problems and ironing out pain points. Often to the point where it’s hard to find the time to address your own brand challenges. Alongside crafting impactful campaigns for diverse audiences, creating an effective marketing strategy, and managing…

  • Sana Commerce Spotlights B2B Excellence at 2024 Commerce Awards

    Sana Commerce, a global leader in B2B e-commerce solutions, celebrated exceptional digital achievements at its annual B2B Commerce Awards, held in conjunction with the Sana Customer Summit: Trails to Transformation. The awards program, designed to highlight innovation and customer-centricity in B2B commerce, recognized standouts in three key categories: Best Digital…

  • 3 ways manufacturers can enhance customer experience through e-commerce

    Across the manufacturing industry, B2B buyers have demanded more: more orders filled, more payment options, more product information, more tracking, and (critically) more transparency. In our recent B2B buyer report, we outlined the frustrations that buyers have with B2B ecommerce; 91% of buyers experience errors that prevent them from completing…

  • Sana Spotlight June 2024

    By watching this update, you'll gain valuable insights into: Smart Search & Discovery Instantly locate products and content with AI-driven recommendations and intuitive search features, improving your customers' browsing experience.  B2B Promotions Mastery Effortlessly manage discounts to boost revenue and foster customer loyalty with automatic application and versatile creation tools. …

  • Top trends and pain points for e-commerce buying in 2024

    Here’s a chilling stat: 91% of B2B buyers have at least one pain point that prevents them from completing an online order. Sana Commerce commissioned Sapio research to survey global B2B buyers to understand the developing trends and pain points that currently plague the e-commerce space. What we discovered was…

  • Supply chain trends in 2024: Tracking global changes

    The supply chain world is racing toward a smarter future. Fueled by a technological revolution, half of all supply chain organizations are projected to invest in AI and advanced analytics by the end of 2024. With over two-thirds of businesses already leveraging low-code platforms for greater agility, the writing is…

  • Streamlined Sales Documents: Tailored field configuration for business needs

    Introduction Imagine you’re a procurement manager at a chemical manufacturing company, responsible for managing purchases and financial history within the ‘My Account’ section of a customer portal. Traditionally, the document overview in this section is rigid and inflexible, making it difficult to locate relevant documentation. The information displayed varies per…

  • B2B e-commerce KPIs: 5 key metrics to track for growth

    Key performance indicators (KPIs) can give you insights into every aspect of your business operations. B2B e-commerce KPIs allow you to track how your business is performing at any point in time. These metrics help you to identify targets to aim for, track progress milestones, and uncover problem areas. Analyzing…

  • How to use B2B data to transform sales

    Let’s face it, wading through sales metrics might not top your list of thrilling activities. But here’s the thing: your sales data is a goldmine of insights that can supercharge your B2B e-commerce performance. The more you understand your customers, the better you can tailor your online store to meet…

  • How to use your B2B web store analytics to reduce costs

    As an e-commerce specialist, you’ll be used to companies telling you to harness your data. Naturally, this is sound advice but what do you do once the harness is in place? How do you keep this abundance of information from spilling over and becoming a hindrance rather than a help?…