Advanced Analytics

Advanced Analytics

360° view of your customer journey

Improve web store adoption rates with a comprehensive overview of your buyer’s journey, comprised of a unique mix of online and offline sales data you can’t find anywhere else.

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Boost sales with key insights from advanced analytics

A full 360° overview of the buyer’s journey gives you powerful insights to improve web store adoption rates and boost repeat orders and overall sales volumes. Our pre-set dashboards, which include key B2B web store metrics, ensure that you never miss a sales opportunity.

    Web store metrics

    B2B customer journeys are often a series of online and offline actions, and your analytics should reflect that. Sana Commerce Cloud integrates data from both your web store and your ERP to give you a full view of your buyer’s journey, from web store visits to phone calls to offline order placements.

    • Access pre-set dashboards that include key B2B metrics to evaluate buyer behavior.
    • View a complete purchase-and-click path with data from your webstore and your ERP.
    • Work with GDPR-compliant analytics data.

    Actionable sales insights

    Rather than viewing sales data in silos, Sana Commerce Cloud offers dashboarding with a unique blend of online, offline and web store sales data you can’t find anywhere else. Equip your sales team with a truly holistic view of each buyer’s journey, so they can have informed conversations and reach their targets.

    • Access dashboarding composed of online and offline sales information.
    • Investigate specific products in abandoned baskets in detail.
    • Compose follow-up campaigns based on actual web store actions.

    Benchmark data

    How does your web store performance stack up against your industry peers? Sana Commerce Cloud lets you view your metrics and analytics alongside similar web stores and your own historical data. This unique vantage point helps you understand how various sub-categories like products and regions influence your key performance metrics.

    • Monitor web store performance, including abandonment rate and bounce rate.
    • Compare performance against other Sana web stores and your own historical web store data.
    • Analyze your web store performance with metrics including:
      • Page views per SKU ordered
      • Percentage of orders researched online and offline
      • View to basket conversion rate

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    Increase sales with access to the full 360° view of your customer journey. Learn how Sana Commerce Cloud makes it happen.


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    “Our management team was very impressed with the in-depth commercial insights of the product. It helps us create better visibility for the impact of e-commerce; this can really help us dig into the data. I mean, when you are talking about adding values, this is really powerful.”

     Jason Hummert, Sales Manager at Hummert International

    25%

    more new business

    2x

    boost in conversion rate

    123%

    growth in mobile traffic
    Read the case study

    Request your product demo

    Discover how to boost sales with the analytics that matter for B2B with Sana Commerce Cloud.