Breaking:
What B2B buyers want and how suppliers are failing
B2B buyers want personalized, user-friendly experiences, and they aren’t getting it yet.
83% of B2B buyers make more than half of their purchases via digital channels, with the percentage of digital purchases set to rise even further in the next year. But buyers aren’t happy with the purchase process.
Read the breaking report to discover:
- The state of digital B2B buying and where we’re headed
- What B2B buyers want in from a digital buying experience
- Where B2B suppliers fall short
- How suppliers can win over B2B buyers with superior digital experiences
Key insights from B2B Buyers
What do buyers want? What sends them running for the exits?
- Buying behaviors and preferences from 100 B2B leaders
- Challenges that leave buyers dissatisfied
- Most important features of online and personalized buying experiences
Quality of
B2B purchasing
Quality purchasing experience strengthens relationships and brand loyalty. Are suppliers providing the white-glove treatment?
Read the report to learn:
- Rates of purchase dissatisfaction
- Top B2B buyer woes
- Where sellers are getting B2B commerce right
What B2B buyers want
Improve the digital commerce experience by addressing buyer wants:
- Key features for seamless digital commerce
- Factors buyers use when considering new suppliers
- Top demands for a personalized buying experience
Your path to buyer satisfaction
Discover what the future holds for digital commerce, breaking technology that will win over B2B buyers, and get actionable recommendations to improve the buying experience.
B2B buyers aren’t happy. Learn what you need to change.
Discover how to fix the B2B buying process and provide a personalized buying experience.