E‑commerce resources

The B2B e-commerce trust index: What do buyers really look for?

Trust is an essential factor in purchasing decisions. Use these top 10 trust indices to ensure the success of your B2B e-commerce store.

2022 B2B Buyer Report finds web stores are failing buyers

Customer retention strategies and best practices

The best customer retention strategies blend personalization, unique rewards and social engagement. Know the right metrics and methods to use.

Online marketplaces: Friend or foe?

Leverage SAP’s Indirect Access to make e-commerce work

Improve your B2B sales strategy with e-commerce

E-commerce naturally drives more sales online, but you can be doing even more. Here’s how you can further strengthen your B2B sales strategy.

A guide for the transition from brick-and-mortar to online

How to write an invoice email: Simple step-by-step instructions

Understanding and managing inventory shrinkage

A guide to APIs in e-commerce

Learn more about the different types of e-commerce APIs and best practices for implementing them in your online store.

7 examples of B2B e-commerce best practices

Evidence-based marketing tips for B2B companies

Evidence-based marketing uses statistics, research and more to prove that a product or service works. Read on to get the latest industry tips.

How a multimillion B2B enterprise launched a new GTM strategy amid disruption

Watch this 40 minute video on how a multimillion B2B enterprise launched a new GTM strategy amid disruption

How to improve your B2B website design — and why it’s so important

Find out why exceptional B2B website design is key to driving conversions — and how you can upgrade your web store today.

Conversion rate optimization in B2B e-commerce