Closing Keynote | Breaking (the) Bad – Tackling the Complexity of Your Digital Experience

In this session

For the last few years innovators and thought leaders in B2B Digital filled our feeds and trade publications talking about how important “the customer experience” was to digital success. But while there was much talk about how important it was, there was less talk about defining whether your experience was “good” or not. Now that AI is clogging the airwaves, it must be that everyone’s digital experience is excellent, right? Unfortunately…no.

In this talk, we will close the loop on digital experiences for B2B companies, and provide a methodology for companies selling B2B products to better understand what their users are doing at each step of their digital journey. With each step forward your buyers’ objectives change, and we’ll cover how to stay top of that so you don’t miss opportunities to close more deals, for more money, in less time, resulting in happier customers.