What B2B Buyers Really Want: Elevating the Digital Buying Experience

In this session

As digital channels increasingly dominate B2B transactions, understanding buyer preferences is crucial for staying competitive. In this session, we will dive into the latest research revealing what B2B buyers like, dislike, and expect from their suppliers. Explore key trends such as the rise of mobile purchasing, the demand for transparency in inventory and pricing, and the importance of personalization in the buying experience. Attendees will walk away with actionable insights on how to enhance digital platforms, streamline procurement processes, and create a seamless buying journey that fosters loyalty and drives growth.