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New Rules for B2B Buying

COVID-19 has restructured the way B2B organizations buy.
Have you adjusted the way you sell?

  • B2B buyers now purchase 67% of their products online
  • 66% of B2B buyers spend more online than before the pandemic
  • 94% of B2B buyers encounter customer experience issues online

Learn how to optimize your 2022 B2B e-commerce game plan to meet buyer needs in our latest report.

B2B web stores disappoint amid accelerating e-commerce trends

Many organizations were well underway with their digital transformation before the pandemic. However, lockdowns and travel restrictions increased demand for high-functioning e-commerce stores, causing unpredictable leaps in e-commerce growth.

With e-commerce playing a leading role in B2B sales, companies have spent the past 18 months ensuring that their web store performs well. But being good is no longer enough: The latest data shows that 50% of e-commerce sites are not fully meeting the expectations of B2B buyers, leaving professional buyers frustrated with online experiences.

 Dive deeper with the full report
B2B web stores disappoint users amid accelerating e-commerce trends - 2022 B2B Buyer Report - Sana Commerce

Room for improvement in 2022

94% of buyers encounter some type of customer convenience challenge online. The most frequent issues revolve around:

  • Delivery and tracking
  • Visibility of product features
  • Checkout and payment
  • Repeat order processes

These issues have created new opportunities for B2B sellers to drastically improve customer experience in 2022. They have also identified pivotal changes to be made, such as: including more product images, videos and stock information online.

Download the full report to get more ideas on how to improve your e-commerce game plan in 2022.

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New opportunities for B2B sellers to strategically optimize their web stores in 2022 - New rules for B2B buying - Sana Commerce

B2B e-commerce trends in 2022 and beyond

Read the nine trends that are predicted to impact the B2B market in 2022. Learn what trends have shifted, as well as new trends that have emerged such as:

  • Customer journey analytics
  • Contextualized real-time pricing
  • Supply chain disruption and resource shortages
  • Corporate social responsibility and sustainability
  • Reshoring
  • And more!
 Read the blog
B2B e-commerce trends in 2022 and beyond - 2022 B2B Buyer Report - Sana Commerce

Plan your 2022 strategy now

Get the latest buyer data and discover the new rules B2B e-commerce sites need to follow in 2022 to improve customer experience and adoption.