159 search results
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Multichannel e-commerce vs. Omnichannel e-commerce: What’s the difference?
E-commerce has evolved over the past few decades β itβs now an essential channel for any distributor, manufacturer or wholesaler. The critical role of e-commerce was solidified by the pandemic, when millions of new shoppers, including business buyers, began purchasing online. Silicon Valley Bank reports that US online sales accounted…
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5 B2B e-commerce marketing strategies to drive conversions
Have you successfully built your web store, but still struggle to increase the traffic, number of orders and average order value? If so, we are here to help. By following some key B2B e-commerce marketing strategies, you can attract new customers, increase the spending of current customers and ultimately boost…
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Business process automation at work: 3 success stories
Itβs not news to say exponential digital adoption has resulted in a global shift in the way we do business. Business process automation is now increasingly the norm for many organizations looking to streamline operations and sustain growth. But what exactly do we refer to when we talk about business…
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What is the role of customer relationship management (CRM) in e-commerce?
Customer relationship management (CRM) systems allow companies to analyze their past, current, and future customers on a variety of levels. CRM is essential for any business, including e-commerce sites, because it allows them to grow and succeed. This article will discuss other functions of CRM in relation to e-commerce and…
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How a B2B pharma enterprise expanded and evolved its customer base with e-commerce
How a B2B pharma enterprise expanded and evolved its customer base with e-commerce Intro Finding the best-fit commerce platform The B2B e-commerce market is fast-evolving. Manufacturers, distributors and wholesalers must navigate unique challenges to meet customer expectations, deliver a streamlined purchasing experience, build lasting relationships, adapt to disrupted supply chains…
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E-commerce analytics 101: What to look for and why they’re important
E-commerce analytics can feel overwhelming, but theyβre one of the most concrete ways to track your businessβs successes and growth. Without the information provided by analytics, businesses wouldnβt be able to make informed decisions. Analytics can help e-commerce organizations in a variety of industries improve many aspects of their business,…
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Stop tracking e-commerce B2B KPI metrics like B2C
In a marketing context, two of the most common types of business models are B2B (business-to-business) and B2C (business-to-consumer). A B2B company largely targets an audience of other businesses, while a B2C business largely targets individual consumers. Itβs important to note, however, that there are not always clear delineations between…
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The 9 biggest B2B e-commerce challenges businesses face
Owning a business can be tough and all business owners face challenges they must overcome to thrive in their industry. Whether you own a brick-and-mortar store and want to dabble in online sales or youβre ready to jump headfirst into e-commerce, itβs important to know the B2B e-commerce challenges you…
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How Sana helped a multinational wholesaler update and improve e-commerce
How Sana helped a multinational wholesaler update and improve their e-commerce Intro B2B wholesaler uses ERP e-commerce to deliver seamless experience Sana helped a multinational construction materials and flooring wholesaler modernize its e-commerce platform. The company supplies natural flooring and building materials to construction companies in 16 countries. They offer…
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ERP maintenance: 6 steps to maintain your ERP
The truth about ERP maintenance While an ERP is very powerful if implemented correctly, there is one catch β it is time-consuming, and often very expensive, requiring a business’ internal capabilities to succeed. Not to mention the resources invested in ensuring ERP is maintained well β with life cycle checks…