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Why choose Sana Commerce? Your business is complex, and so are your buyer’s needs. Unfortunately, most web store solutions out there simply don’t offer what you need to serve this complexity online. We do. That’s because Sana Commerce Cloud is engineered for B2B. Itβs a ready-to-use commerce platform designed to…
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Sana Commerce and cultural diversity in the workplace
[ROTTERDAM β November 2, 2020] True to our Sana Commerce motto, we prioritize relationships, not just transactions. This message rings true not only to our business relationships but also within our company culture. The conversation surrounding diversity and inclusion (D&I) began within Sana Commerce in 2019. It wasnβt long after…
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The pros and cons of dropshipping
Dropshipping is a strategy that involves taking orders for products without actually keeping that product in stock. Instead, the order will be passed on to a separate fulfillment center. This strategy can eliminate the need to maintain a warehouse or even a brick-and-mortar storefront. Therefore, dropshipping can save a company…
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How to simplify order-to-cash (O2C) management and increase cash flow
A key lifeline for any business is its order-to-cash (O2C) process.Β O2C describes the processes involved in turning orders into revenue. But from taking orders, billing and payment processing, and product delivery, most businesses are still approaching order-to-cash management with manual (thus slow and error-prone) procedures. What does order-to-cash management look…
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D2C e-commerce explained: The benefits for manufacturers (and distributors)
As customer needs get more sophisticated, itβs clearer than ever that purely B2B and B2C business models may soon be a thing of the past. For true customer-centricity, as well as for maximal profitability, organizations should be looking toward more flexible or hybrid business models and embracing B2B2C and direct-to-consumer…
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Social media strategies for your e-commerce business
A successful online retail business should not only have an integrated e-commerce platform that unifies operations, but it should also engage with customers through several different channels. The days of single-channel advertising are over and, with the popularity of social media, businesses are identifying numerous channels that allow them to…
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Sana Commerce vs. WooCommerce: What e-commerce and CMS are missing
Many businesses believe that a Content Management System (CMS) and e-commerce experience complement each other well enough that CMS-driven web stores (like the ones offered by WooCommerce) are the obvious choice when it comes to choosing a route for your e-commerce strategy. Here are 4 reasons why this is simply…
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How to identify leads’ needs so you can segment like a pro
About the author: Alison Elworthy is the SVP of Customer Success at HubSpot. In this guest post, she explains how you can segment your leads and customers based on their needs and challenges. Needs segmentation helps you offer your leads the right content at the right time and increase your…
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Internet safety: A guide to safe online shopping for seniors
Many consumers are trading brick-and-mortar shopping for online shopping. More than 62% of U.S. consumers now shop online once a month, leaving behind long checkout lines and packed parking lots. This is especially true for seniors, who may find convenience in online shopping. Numerous older baby boomers spend their time…
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How to capture B2B customer feedback to improve your B2B e-commerce experience
In B2B e-commerce, you often have a closer relationship with your customers than in B2C. You tend to have regular contact with your B2B customers, and they are generally much more loyal to your company. You know their name, address and phone number; you might even know their birthday, personal…