137 search results
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What is the role of customer relationship management (CRM) in e-commerce?
Customer relationship management (CRM) systems allow companies to analyze their past, current, and future customers on a variety of levels. CRM is essential for any business, including e-commerce sites, because it allows them to grow and succeed. This article will discuss other functions of CRM in relation to e-commerce and…
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How a B2B pharma enterprise expanded and evolved its customer base with e-commerce
How a B2B pharma enterprise expanded and evolved its customer base with e-commerce Intro Finding the best-fit commerce platform The B2B e-commerce market is fast-evolving. Manufacturers, distributors and wholesalers must navigate unique challenges to meet customer expectations, deliver a streamlined purchasing experience, build lasting relationships, adapt to disrupted supply chains…
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E-commerce analytics 101: What to look for and why they’re important
E-commerce analytics can feel overwhelming, but theyβre one of the most concrete ways to track your businessβs successes and growth. Without the information provided by analytics, businesses wouldnβt be able to make informed decisions. Analytics can help e-commerce organizations in a variety of industries improve many aspects of their business,…
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Stop tracking e-commerce B2B KPI metrics like B2C
In a marketing context, two of the most common types of business models are B2B (business-to-business) and B2C (business-to-consumer). A B2B company largely targets an audience of other businesses, while a B2C business largely targets individual consumers. Itβs important to note, however, that there are not always clear delineations between…
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The 9 biggest B2B e-commerce challenges businesses face
Owning a business can be tough and all business owners face challenges they must overcome to thrive in their industry. Whether you own a brick-and-mortar store and want to dabble in online sales or youβre ready to jump headfirst into e-commerce, itβs important to know the B2B e-commerce challenges you…
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How Sana helped a multinational wholesaler update and improve e-commerce
How Sana helped a multinational wholesaler update and improve their e-commerce Intro B2B wholesaler uses ERP e-commerce to deliver seamless experience Sana helped a multinational construction materials and flooring wholesaler modernize its e-commerce platform. The company supplies natural flooring and building materials to construction companies in 16 countries. They offer…
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ERP maintenance: 6 steps to maintain your ERP
The truth about ERP maintenance While an ERP is very powerful if implemented correctly, there is one catch β it is time-consuming, and often very expensive, requiring a business’ internal capabilities to succeed. Not to mention the resources invested in ensuring ERP is maintained well β with life cycle checks…
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E-commerce tech stacks: How to choose the best one for your business
E-commerce is still taking off β with no end in sight. Consumer behavior has been forever shaped by the onset of COVID-19, creating a more competitive arena. Itβs not only about who has the product, but who is ready to market the fastest, innovate the quickest and serve clients in…
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A sustainable business model for e-commerce site owners
E-commerce companies can benefit from sustainable business practices in several ways, and environmentally-friendly companies can actually attract more customers. A survey by Nielsen Global found that 73% of consumers would change their shopping habits if doing so lessened their impact on the environment. When it comes to factors such as…
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What is the difference between omnichannel and multichannel marketing online?
Omnichannel and multichannel marketing are similar, so itβs no wonder theyβre often erroneously used as interchangeable terms. However, they are two separate marketing strategies. Omnichannel marketing and multichannel marketing can refer to several marketing mediums, but knowing the distinction between these strategies is especially important when youβre planning your e-commerce…